BREEDING A THOROUGHBRED
123bet approached us with the aim of becoming the leading, skill-based social gaming provider to the global pools betting industry. To establish this position, it needed to provide a seamless online experience with a modern desirable platform that engages consumers and attracts investment to fund its growth strategy.
CREATIVE & STRATEGIC RESPONSE:
Whilst content creation and distribution are at the heart of what we do, we understand that without having the fundamentals in place, a brand will struggle to achieve the cut-through it requires. We were able to create and implement a brand overhaul for 123bet, including a brand new logo, website and tone of voice, all geared towards social promotion.
To attract new users to its platform, we adopted a personal approach built around 123bet Chairman, Rob Earle. Targeting audiences online, we used his credibility in the industry to raise awareness of 123Bet and encourage audiences to sign-up.
To attract new users to their platform, we adopted a very unique and personable approach focused on their chairman Rob Earle. Targeting audiences online, we used his credibility in the industry to raise awareness of 123Bet and encourage audiences to sign-up.