A TASTE OF TRAVEL
Celebrity Cruises prides itself on a dedication to providing guests with a cruise experience that exceeds expectations.
It wanted to replicate such dedication across its digital channels by creating a travel series that celebrated and educated potential passengers about the unique destinations at the heart of its offering.
CREATIVE & STRATEGIC RESPONSE:
To help celebrate the variety of cultures people can experience on a Celebrity Cruise, we identified food as the perfect conversation starter and partnered with Waitrose bring the stories of each destination’s food and provenance to life.
A mini-series, featuring food blogger Rosie Lovell, discovered native dishes from Barcelona, Florence, Istanbul, Porto, Reykjavik and Stockholm, giving the audience a sneak-peek into the varying cultures they could enjoy as part of a Celebrity Cruise experience.