Quorn looked to Kameleon to engage new audiences in digital channels, and build on the strategy of using well-known sports stars in their respective fields showcasing simple, but tasty recipes.
CREATIVE & STRATEGIC RESPONSE:
Taking a lead from the ATL campaign featuring Mo Farah, this beautifully-shot series of short films, focusing on different delicious recipes and features some well-known faces from TeamGB’s Olympic squad in Cycling, Swimming and Hockey:
• Great Britain & Team Sky cyclist, Peter Kennaugh
• World Record-holder swimmer, Adam Peaty
• Great Britain women’s hockey captain, Kate Richardson-Walsh
The concept challenges the traditional filming of food by shooting from above, tapping into the trend seen on Instagram and Pinterest. With this trend often accompanied by #foodporn, it seemed natural to adapt this hashtag to fit the indulgent shots.