As one of the world’s largest NGOs, The Nature Conservancy (TNC) came to us to help it get ready for the UN Conference on Climate Change (COP21) that took place in Paris in December 2015. TNC exists to preserve large swathes of our planet and needed to communicate its latest initiative of Natural Climate Solutions to a wide range of stakeholders with impact.
CREATIVE & STRATEGIC RESPONSE:
To communicate TNC’s latest focus on the Natural Climate Solution at COP21, we were deployed across an array of activities to ensure a holistic message was told across all channels. This included redevelopment of its website and tone of voice, alongside touch-points that included print marketing, exhibition design, an Economist advertorial and a video.