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Volvic Juiced

 

VOLVIC JUICED

THE BRIEF:

We were briefed by the Volvic Juiced team to drive awareness of its new Orange and Lemonade flavours, increase market penetration, improve differentiation and engage consumers in a fun and exciting way.

CREATIVE & STRATEGIC RESPONSE:

Our solution set out to bring a burst of sunshine to peoples’ lives in a light-hearted and entertaining way, by creating a fun piece of content with Jamie Laing of Made in Chelsea fame. The film sees Jamie transported from his mundane commute, to dancing his way through a colourful land set to the classic 80’s soundtrack of Walking on Sunshine by Katrina & The Waves.

improve differentiation and engage consumers

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