With the bottle water market becoming increasingly saturated, it’s even harder for Volvic to standout against its competitors. Volvic tasked us with driving a deeper emotional engagement with its brand and sponsorship of Tough Mudder.
CREATIVE & STRATEGIC RESPONSE:
Leveraging Volvic’s new ‘Unstoppable’ focus, we wanted to inspire people to take on challenges and tap into their inner strength to become truly ‘Unstoppable’. Using YouTube star and fitness enthusiast Marcus Butler we documented his Tough Mudder journey as he overcame different obstacles in order to conquer the course. Further shorter pieces of content were also created to take advantage of media consumption trends on different social channels.