A Taste of Travel.

Digital + Print + Social + Trade + Video

Celebrity Cruises prides itself on a dedication to providing guests with a cruise experience that exceeds expectations.

— THE CHALLENGE

Celebrity Cruises prides itself on a dedication to providing guests with a cruise experience that exceeds expectations.

It wanted to replicate such dedication across its digital channels by creating a travel series that celebrated and educated potential passengers about the unique destinations at the heart of its offering.

 

— SOLUTION

To help celebrate the variety of cultures people can experience on a Celebrity Cruise, we identified food as the perfect conversation starter and partnered with Waitrose bring the stories of each destination’s food and provenance to life.

A mini-series, featuring food blogger Rosie Lovell, discovered native dishes from Barcelona, Florence, Istanbul, Porto, Reykjavik and Stockholm, giving the audience a sneak-peek into the varying cultures they could enjoy as part of a Celebrity Cruise experience.

— Ocado Partnership

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