The art of blending: past and the present.

Event + Social + Strategy + Video

With a heritage stretching back to 1801, premium Scotch Whisky Chivas Regal wanted to engage and appeal to a younger more style-conscious audience.

— Challenge

With a heritage stretching back to 1801, premium Scotch Whisky Chivas Regal wanted to engage and appeal to a younger more style-conscious audience.

Solution

Partnering the brand with the iconic tailor houses of Saville Row, Kameleon created an integrated platform celebrating a shared belief in the art of blending: past and the present, established and emerging. Over the course of a year-long campaign, the story was brought to life through a series of exclusive experiences and content collaborations – films, photo essays and social content – with the likes of GQ, Lord’s Cricket Ground, and some of the UK’s most followed style commentators and celebrities.

— Manifesto Film

— Saville Row

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