Connecting a global drink brand to culture.

Digital + Experiential + OOH + PR + Social + Video

To amplify the Evian brand’s association with Wimbledon, Kameleon was asked to create a big idea that could fuel out-of-home, PR, experiential, and social engagement.  

— Challenge

To amplify the Evian brand’s association with Wimbledon, Kameleon was asked to create a big idea that could fuel out-of-home, PR, experiential, and social engagement.  

— Solution

At the heart of the campaign we forged a playful pop partnership with British music wunderkinds Rizzle Kicks. An original music video for their summer single, ‘Tell Her’, featured global brand ambassador Maria Sharapova (and, naturally, a couple of adorable Evian babies) which generated huge traction in mainstream media via MTV, The Independent, The Daily Mail and more. This formed the nucleus of a wider campaign that included outdoor, social, and celebrity events.

— Stan Wawrinka

— Marc Sway 

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