Re-view Mirror.

Automotive + Video + Web Series

To create a content solution that builds on the brand’s master-brand positioning – “Cars that speak for themselves, customers who speak for us”.

— Challenge

To create a content solution that builds on the brand’s master-brand positioning – “Cars that speak for themselves, customers who speak for us”.

 

— Solution

The advocacy campaign ‘Re-View Mirror’ did this by placing an emphasis on real people reviewing the Kia Carens. Based around the insight that people place more trust in reviews from fellow customers, we created a content series featuring two families – one an existing owner and the other a prospective buyer – putting the Kia Carens to the test, and captured an engaging slice of authentic family life.

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