On-going digital content creation strategy.

Digital + Government + Talent + Video

National Citizen Service (NCS) is a once-in-a-lifetime residency programme that helps 15-17 year olds build invaluable skills for work and life.

— Challenge

National Citizen Service (NCS) is a once-in-a-lifetime residency programme that helps 15-17 year olds build invaluable skills for work and life. This audience is however notoriously difficult to reach and engage with, so since 2011, Kameleon partnered with this government-backed initiative to develop the initial brand along with an on-going digital content creation strategy.

 

— Solution

As part of an always-on content strategy that sits at the heart of  NCS’ advertising, PR and experiential activity, Kameleon developed an ambassador programme, creating original films, above-the-line comms, social content, and experiences with some of the biggest YouTube talent.

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