Ohsomm is an online wine retailer with a mission to change the way we buy wine.
Ohsomm is an online wine retailer with a mission to change the way we buy wine. They came to Kameleon with the opportunity to launch this bold challenger-brand into a market crowded with intimidating wine-language and snobbery.
We created a tone-of-voice and visual style for the brand that makes the wine world more accessible to the average drinker. We designed and created bespoke labels for each of their products and launched a website with a fluid UX experience that allows consumers to categorise and purchase their wines on the basis of moods and moments as well as price and variety. We also produced 12 content films for launch alongside an ongoing content strategy. Cheers to that