Making the world of ‘make.believe’ real.

Global Strategy + Online + Video

Traditional advertising had failed to give Sony’s ‘make-believe’ platform meaning or impact with a skeptical audience.

— Challenge

Traditional advertising had failed to give Sony’s ‘make-believe’ platform meaning or impact with a skeptical audience. Retained as the brand’s agency of record for content marketing, Kameleon was tasked with solving this through a global strategy delivered locally.

 

— Solution

The approach focused on leveraging Sony’s owned channels and digital properties to build genuine authority and engagement. Work spanned film, editorial, and experiential.

— Artisans of imagery

Get in Touch