Communicating to a global audience.

Digital + Exhibition + Print + Video + Web

As one of the world’s largest NGOs, The Nature Conservancy (TNC) exists to preserve our planet’s natural environment and resources. For the UN Conference on Climate Change (COP21, Paris 2015) the organisation tasked Kameleon to help it communicate its latest Natural Climate Solutions initiative.

— Challenge

As one of the world’s largest NGOs, The Nature Conservancy (TNC) exists to preserve our planet’s natural environment and resources. For the UN Conference on Climate Change (COP21, Paris 2015) the organisation tasked Kameleon to help it communicate its latest Natural Climate Solutions initiative.

— Solution

We took a holistic approach to the communications brief that began with the redevelopment of the TNC website and implementation of a consistent tone of voice. For COP21 we then developed print marketing and exhibition design assets that gave TNC a branded presence at the conference and amplified this with content that included an advertorial in the Economist and a … film/video.

— INTERACTIVE COMMUNICATIONS

An interactive tool specially built for The Nature conservancy. The interactive Energy Sprawl tool visualises the trade-offs between energy, carbon emissions and land use based on the world’s projected energy needs.

— WORLD SOIL DAY

An animation to depict the importance of soil to The Nature Conservancy’s audience at World Soil Day.

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