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City Index

 

THE INTELLIGENT WAY TO OUTSMART THE COMPETITION

 

THE BRIEF:

One of the UK’s leading trading firms – City Index – commissioned Kameleon to help it expand in a highly competitive, mature market. Outspent by larger competitors, the team developed an ambitious strategy to grow the category on a platform of education.

 

CREATIVE & STRATEGIC RESPONSE:

Distributed entirely through digital channels, our award-winning six-part series formed the centrepiece of a wider integrated campaign that saw a 1443% uplift in referrals for City Index across social media, natural search and new accounts.

 

Distributed entirely through digital channels, the award-winning six-part series formed the centrepiece of a wider integrated campaign that saw a 1443% uplift in referrals across social media, natural search and new accounts.

AWARD-WINNING ACQUISITION
CAMPAIGN USING A POPULAR REALITY  FORMAT TO ENGAGE AN  ENTIRELY NEW AUDIENCE

 
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