THE INTELLIGENT WAY TO OUTSMART THE COMPETITION
One of the UK’s leading trading firms – City Index – commissioned Kameleon to help it expand in a highly competitive, mature market. Outspent by larger competitors, the team developed an ambitious strategy to grow the category on a platform of education.
CREATIVE & STRATEGIC RESPONSE:
Distributed entirely through digital channels, our award-winning six-part series formed the centrepiece of a wider integrated campaign that saw a 1443% uplift in referrals for City Index across social media, natural search and new accounts.