CONNECTING A GLOBAL DRINK BRAND TO CULTURE
As evian’s content marketing agency in the UK, Kameleon has helped build its audience and story through an on-going engagement strategy. To amplify the brand’s association with Wimbledon, Kameleon was tasked with creating a big idea that could fuel out-of-home, PR, experiential and social.
CREATIVE & STRATEGIC RESPONSE:
Our big idea came in the form of an integrated content campaign that teamed evian, Rizzle Kicks and tennis-superstar Maria Sharapova in a blockbuster original music video.
The video created for Rizzle Kicks’ summer single,‘Tell Her’, featured evian’s global brand ambassador Maria Sharapova (and, naturally, a couple of adorable evian babies), and generated huge traction in mainstream media via MTV, The Independent, The Daily Mail to name a few.
AN INTEGRATED CONTENT CAMPAIGN TEAMING EVIAN, RIZZLE KICKS & MARIA SHARAPOVA TO CREATE A BLOCKBUSTER ORIGINAL MUSIC VIDEO.
An original music video for their summer single,‘Tell Her’, featured global brand ambassador Maria Sharapova (and, naturally, a couple of adorable Evian babies), generating huge traction in mainstream media via MTV, The Independent, The Daily Mail and beyond.