Kameleon has been appointed by the Global Lands division of The Nature Conservancy (TNC) to develop their marketing and content strategy.
With a legacy that spans over 60 years and 35 countries, The Nature Conservancy is the one of the world’s largest conservation organisations working at the intersection of global development and environmental challenges. It has more than one million members.
The Global Lands division focuses on protecting critically important habitats and transforming how we use our working lands, with the aim of improving livelihoods, protecting biodiversity and reducing risk from climate change.
Richard Armstrong, Chief Strategy Officer at Kameleon, comments: “We are delighted to be working with TNC, one of the largest NGOs in the world. TNC has a powerful and compelling story to tell, and Kameleon look forward to framing and communicating that story. The issues we are tackling now will determine the future of our planet and all its inhabitants in the next 50 years and beyond – it’s a privilege and a great responsibility to help TNC shape the debate.”
Justin Adams, Managing Director of Global Lands, says: “Ours is a challenge so important and on such a scale that it has to be taken up by billions of people. Communication is a central component of that challenge, and we’re very pleased to be working with Kameleon.