Kameleon specialises in Content Marketing. It’s all we do.

We help clients use content to solve brand communications issues:

  • Improve effective reach amongst different consumer segments
  • Improve brand visibility both on & off platform
  • Create valuable engagement
  • Find & tell compelling content stories that can change the way people feel about your brand

— WHAT IS YOUR CONTENT STRATEGY?

We help clients identify a clear role for content within the customer journey, and across the marketing mix.

We help establish a robust business case for investing in content, and how to measure success.

We establish a content production & publishing roadmap to ensure objectives are achieved.

— IS YOUR CONTENT BASED ON GENUINE DATA-LED INSIGHTS?

We only make content that people want to watch, read, spend time with and share

We have a variety of proprietary tools that allow us to identify the needs of different segments and communities – from Search analysis, to social listening, from understanding advocacy & influence, to data analytics.

— HOW CAN YOU BE SURE YOUR CONTENT WILL BE SEEN?

We pay as much attention to the distribution of your content as we do to it’s creation

We have the in-house targeting, segmentation and media buying capability to ensure we are distributing your content to precisely the right communities and segments

And we are able to optimize & adapt creative assets mid-campaign to ensure better performance

— HOW CAN YOU PRODUCE A WIDE RANGE OF ASSETS COST-EFFECTIVELY?

We have a full creative and production team in-house

We are able to cost-efficiently create assets tailored for different channels and audiences

From AV, Editorial, Social, Web content, ECRM, Display, Events and Broadcast – we have experience making content of every type and shape

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