We help clients use content to solve brand communications issues:
We help clients identify a clear role for content within the customer journey, and across the marketing mix.
We help establish a robust business case for investing in content, and how to measure success.
We establish a content production & publishing roadmap to ensure objectives are achieved.
We only make content that people want to watch, read, spend time with and share
We have a variety of proprietary tools that allow us to identify the needs of different segments and communities – from Search analysis, to social listening, from understanding advocacy & influence, to data analytics.
We pay as much attention to the distribution of your content as we do to it’s creation
We have the in-house targeting, segmentation and media buying capability to ensure we are distributing your content to precisely the right communities and segments
And we are able to optimize & adapt creative assets mid-campaign to ensure better performance
We have a full creative and production team in-house
We are able to cost-efficiently create assets tailored for different channels and audiences
From AV, Editorial, Social, Web content, ECRM, Display, Events and Broadcast – we have experience making content of every type and shape