FoodQUORN

FOODQUORN

THE BRIEF:

Quorn looked to Kameleon to engage new audiences in digital channels, and build on the strategy of using well-known sports stars in their respective fields showcasing simple, but tasty recipes.

CREATIVE & STRATEGIC RESPONSE:

Taking a lead from the ATL campaign featuring Mo Farah, this beautifully-shot series of short films, focusing on different delicious recipes and features some well-known faces from TeamGB’s Olympic squad in Cycling, Swimming and Hockey:

• Great Britain & Team Sky cyclist, Peter Kennaugh
• World Record-holder swimmer, Adam Peaty
• Great Britain women’s hockey captain, Kate Richardson-Walsh

The Quorn brand is growing, as more healthy and active people look to replace meat once or twice a week as part of a balanced, healthy, protein-rich diet.

The concept challenges the traditional filming of food by shooting wholly from above, tapping into the trend seen on Instagram and Pinterest. With this trend often accompanied by #foodporn, it seemed natural to adapt this hashtag to fit the indulgent shots.

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