The Tropical Forest Alliance (TFA) 2020 is the global umbrella partnership that brings together governments, private sector and civil society organisations to remove deforestation from palm oil, beef, soy, pulp and paper. As a key player in the fight against climate change and the environmental impact of humankind, TFA required a communications strategy for the next two years, alongside key content around events including COP21 and the World Economic Forum in Davos.
CREATIVE & STRATEGIC RESPONSE:
We began with redesigning the TFA website to ensure it had a clear central hub it could use to easily update key stakeholders. To accompany the launch of the new website we also developed an extensive communication strategy that will run until 2018.