Volvic Tough Mudder

TOUGH MUDDER

THE BRIEF:
The bottle water market is becoming ever more saturated, making it increasingly difficult for Volvic to standout against their competitors. Volvic tasked us with driving a deeper emotional engagement with their brand and their sponsorship of Tough Mudder.

CREATIVE & STRATEGIC RESPONSE:
Leveraging Volvic’s new ‘Unstoppable’ focus, we wanted to inspire people to take on challenges and achieve their goals by tapping into their inner strength and driving emotions that are associated with becoming truly Unstoppable. Using YouTube star and fitness enthusiast Marcus Butler we documented his Tough Mudder journey as he overcame different obstacles in order to conquer the course. Further shorter pieces of content were also created to take advantage of media consumption trends on different social channels.

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